Strategic copywriting and consultancy, for B2B without the blah.

Make your complex product or service easy to buy with clear thinking and sharp writing, backed by 15 years of specialist experience.

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SUPPORTING TEAMS AT…

Humans buy from humans who sound human.

(It’s the hill I’ll die on).


The problem with most B2B is that it sounds like B2B. 

Brands talk about unlocking value, driving transformation and leveraging innovative solutions. Lots of impressive-sounding words that somehow say very little.

To be fair, B2B isn’t easy. Products are complex, services are nuanced and some propositions are just downright dense.

But that doesn’t mean your messaging should be. 

When AI content is everywhere and attention spans are shrinking, simple, clear copy is the only way to get heard. 

The trouble is, simple is surprisingly hard. That’s where I come in.

Hi, I’m Hannah.

SENIOR FREELANCE COPYWRITER + MESSAGING STRATEGIST

I unmuddle messaging and create plain-speaking copy for SaaS, tech and other B2B brands. 

CMOs, Heads of Brand and Marketing Managers bring me in for specialist expertise that moves projects forward and delivers a measurable return.

My approach is simple: I quickly build a deep understanding of what you sell and who buys it. Then I work out how to connect and persuade.

But strategy is only half the job. 

Above all else, I’m a writer. One who’s shamelessly obsessed with plain English, authentic tone of voice and proper narrative. 

If you need someone to do good thinking and good writing, let’s talk.

book a call

15 YEARS
IN B2B

100+
PROJECTS

25+
BRANDS

GLOBAL
CLIENTS

PROVEN
RESULTS

Ways I can help

  • If you’re not crystal clear on what makes you different and why buyers should choose you, the uncertainty tends to seep into everything you do.

    I untangle complex propositions and create clear, distinctive narratives that lay the foundation for better marketing.

    Whether you’re repositioning, launching something new or have simply outgrown what you started with, I’ll find the story and distill it into messaging that nails who you are, where you’re headed and why it matters.

    Messaging strategy ● Value propositions ● Positioning ● Messaging frameworks ● Tone of voice ● Brand guidelines


  • Your website has a big job. In seconds, it needs to show what you do and why it matters and persuade prospective buyers to take the next step. It also needs to rank in search and show up in AI discovery, all while reading well and sounding like your brand.

    I bring the messaging, strategy and writing together to make all of that work. I’ve handled website projects from five pages to 40+, working closely with designers, developers, SEO specialists and internal teams to make sure every page earns its place.

    You might be starting from scratch or trying to make an existing site work harder. Either way, I’ll help you create a site that strikes a chord with your ideal buyers – and gets more of them to take the next step.

    Full website rewrites ● New website copy ● Product and feature pages ● Landing pages ● SEO & AI-search optimised copy


  • When you can churn out an AI-generated blog in seconds, filling a content calendar is easy. But adding to the avalanche of bland B2B content isn’t going to get you the results you want. To do that, you need strategic, story-led content that wins attention and influences buying decisions. 

    That's where I come in. I write the core content your marketing and sales teams rely on: nurture flows that build buying intent, blogs rooted in real search intent and one-pagers that turn complex features into clear reasons to buy.

    Hand me the complicated brief, too: the 40-page trends report that positions you as a leader in your field or the customer interview that needs shaping into one of your strongest sales assets.

    Case studies & customer stories ● White papers & research reports ● Thought leadership ● SEO & AI-search optimised blogs ● Email nurture flows & campaigns ● Sales one-pagers ● Video scripts

  • Sometimes you don’t need another full-time hire. You need an experienced outside perspective, some extra capacity or someone who can help your existing team do better work.

    I work directly with CMOs and Heads of Marketing to challenge thinking, bring fresh ideas and find a clear way forward when things feel stuck. It can be for a launch, a challenging project or ongoing support.

    I also help upskill teams. I’ve run workshops and copy clinics and worked one-to-one with junior marketers to help them produce stronger, ready-to-use work.

    Reviews, proofreading and audits ● Launch & project support ● Ongoing senior support ● Workshops & training ● 1:1 mentoring

See my portfolio

Clients say…

  • “Working with Hannah has been game-changing for us.

    Her innate ability to simplify complex subject matter into engaging content sets her apart and her expertly crafted copy has allowed us to cut through with our messaging and get some really impressive results.”

    – Mark Hook, Head of Marketing, Alto

  • “Hannah has a rare ability to quickly understand a complex product and the people buying it, then step back and work out the story we need to tell.

    Her skill in bridging the gap between technical jargon and customer-friendly language is unparalleled.”

    – Xiaoyun Tu, CMO, bsport

  • “Hannah was a great asset to us at Make. It’s hard to find a writer who can understand technical subject matter and still make the writing feel natural, engaging and human. Hannah does both exceptionally well.”
    - Stuart Aitken, Senior Content Manager, Make

  • “I can give Hannah a complex brief and trust her to take it from there – she quickly gets to grips with the detail, finds the story and delivers work that’s always incredibly high quality.”

    – Mark Hook, Head of Marketing, Alto

  • “What I value most is that I can trust Hannah to take ownership, challenge our thinking and get things done. That translates into results…

    Since the new website launched, we’ve seen a significant increase in both traffic and conversions.”

    – Xiaoyun Tu, CMO, bsport

Let’s talk