Hannah Abbott - Freelance B2B Copywriter Content Writer

Looking for a copy + content writer to do the hard stuff?

You know, the stuff that makes most copywriters run for the hills – like turning dense, complex subjects into sparkling, simple words that get proven results…

hire me

I’ve worked with…

Keep scrolling if you’re looking for…

🥇 A senior SaaS, software or technology copywriting + content specialist with a proven ability to get outstanding results

✏️ Plain-speaking, powerful storytelling that will define your brand, engage your audience and boost your sales

🎉 Personality-packed content that brings complex or dull topics to life, taps into pain points and inspires action

⚡️ A consistent tone of voice that’s engaging, jargon-free and human

💡 Strategy and ideas from a proactive communicator with a creative, analytical mind and solid grasp of SEO

👩‍💻 Freelance support from someone who can slot seamlessly into your team, short or long-term, and take the lead on projects big and small

Hi, I’m Hannah.

SENIOR FREELANCE TECH COPYWRITER + CONTENT STRATEGIST

I help B2B brands, tech companies and SaaS start-ups do the seemingly impossible: turn complex subjects, products and services into simple, powerful words that excite and engage their dream customers.

I’ve been doing it as a freelance technology copywriter for more than a decade. Before that, I was a print journalist for national and regional newspapers and magazines, and a broadcast journalist for the BBC. I’ve also worked in PR.

What does all that mean? It means…

I can write customer-focussed content that nails the brief every time
I can make your target audience stop, listen and buy
I’m an experienced freelance tech copywriter you can trust to get on with the job.

Whether you need long copy or short copy, for digital or print, I’ll find the words you’ve been scratching your head for – so you can get back to what you do best.

I live just outside Cardiff – but I work with clients across the UK, including in Bristol, Manchester and London, and in the USA and Europe.

But that’s enough about me. Let’s talk about how I can help you as your freelance tech copywriter…

book a call

“Hannah's exceptional writing talent, industry expertise, and commitment to delivering results means she is an invaluable asset that can truly transform your brand.”

— Mark Hook, VP Global Brand Marketing, Brightpearl by Sage

I can help you with…

15 seconds. That’s all you have to win over a visitor to your website.
If your copy is too wordy, you’ll fail.
But condensing your complex service or product into a short string of brilliant words that nail your brand voice and successfully convert isn’t easy.
Yep, even (or especially) if you use AI.
To cut through the noise, you need an experienced human. This experienced human, to be precise 👋.
I create clever, skimmable web copy that instantly engages and effectively steers prospects through your funnel.
I use a combination of:
★ Modern copywriting strategy
★ Proven SEO techniques
★ Behavioural science tactics
…to write customer-focussed content that neatly addresses pain points, showcases features and eliminates barriers to purchase.
The result? Informed, intrigued prospects that want to sign up yesterday.
Case studies can be your most powerful sales asset – but getting them right takes time, skill and a bit of storytelling magic. That’s where I come in.
★ A story is up to 22x more memorable than facts alone (according to Stanford professor Jennifer Aaker)
★ Case studies have an average 83% completion rate – that’s higher than any other type of content (according to Harvard Business Review)
I create done-for-you B2B case studies that can be put to work at every stage of your funnel – maximising results and ROI.
Count on me for a tried-and-tested approach that squeezes value from your happy customers and turns it into persuasive, shareable content your sales team will love you for.
★ 67% of the most successful B2B brands use white papers
★ 8 in 10 C-suite decision-makers will happily provide their contact details to download in-depth reports
★ 71% of B2B buyers find marketing white papers valuable in their buying decisions
However, a white paper or report should never sound like a sales pitch.
It needs to weave solid research and data into a compelling narrative that hits home with your target market.
I’ve got lots of experience with this.
Bring me in as your B2B white paper copywriter and let’s turn the elusive business leaders on your ICP wish list into engaged, loyal customers.
Be honest: is your blog content adding to the noise or cutting through it?
If you’re counting on ChatGPT or random members of your team to write it, I’d like to bet it’s the former.
Blogs are a proven way to increase traffic, build trust and drive conversions. Research shows:
★ Blogs offer the highest ROI of any marketing channel
★ 42% of companies have acquired a customer through their blog.
★ Businesses using blogs get 67% more leads than those who don’t.
It’s clear: blogs are worth doing – and they’re worth doing well.
I know exactly how to create short, medium and long-form blogs that get results…
Catchy headlines ✅, digestible body copy ✅, results-focussed CTA ✅, perfect tone of voice ✅.

Clutter-free, hyper-personalised emails with a single objective are your secret weapon in the battle against rising marketing costs in a noisy, crowded marketplace.
I’ll create targeted, focussed email flows that will nurture your subscribers like my five-year-old nurtures her pet rocks. With love and care and a quiet, brilliant masterplan.
With my done-for-you email copy and strategy, you can kiss mediocre results (like 2% CTRs) goodbye and get set for awesome impact (like 30%+ conversion 🎉).
Short, shareable video is key for every business. For B2B brands that sell complex products or services, it can be game-changing.
I provide strategy and script copy that combines visuals, audio and storytelling to capture the attention of your dream customers and drive conversions.
Whether you need a 30-second podcast ad script, a 60-second reel or a three-minute deep-dive video, I can help.
Your tone of voice is what you sound like to your target audience – and it matters as much in your written comms as it does in verbal conversations.
A consistent tone of voice will help you earn trust, influence perceptions and make a lasting impression – for all the right reasons, on all the right people.
I’ll shape and define your tone of voice strategy, either in standalone Tone of Voice Guidelines or as part of a bigger Style Guide project, so your brand’s personality shines through at every opportunity.
You name it, I’ve probably written it…
Over the years I’ve worked on brochures, direct mail, branded magazines, product descriptions, product naming, taglines, headlines – and all sorts of other good stuff.
Yes, the things with their own section here are what I specialise in (and do most often) but I’m open to bespoke projects, too. Get in touch to discuss.